Comparative Advertising: Law & Practice by Chander M. Lall – 1st Edition 2024

Description

Written in a meticulous and lucid manner, the book is a useful tool for both advocates and members of the advertising world. The book will help professionals understand the difference between what is acceptable and what constitutes disparaging advertisement. I congratulate Mr Chander M. Lall on the publication of this nuanced and pragmatic guide.

– Justice Sanjiv Khanna, Judge, Supreme Court of India

Chander M. Lall has not only put in decades of his experience and accumulated knowledge in this book but has also mulled over it for almost a decade, when the law and the issues were truly tested and ruled upon. The book is well thought out, with lucid discussions and critical analysis, and I would recommend it find a place in every law library.

– Madan B. Lokur, Former Judge, Supreme Court of India

The author’s monumental work is unique; his effort compares favourably with previously published works. It is of great value to academics and legal practitioners in the field of intellectual property, privacy and free speech laws. I expect the author, an established and formidable name among practitioners in intellectual property law, would author and publish other works on the subject. My best wishes to Chander Lall for the publication.

– Justice S. Ravindra Bhat, Former Judge, Supreme Court of India

I commend Mr Lall on putting together such a comprehensive anthology on a law relating to disparagement and comparative advertisements. I believe that this book would be of interest and valuable assistance to not only the practitioners in the field of intellectual property but would also give the marketing and legal teams of companies an insight into the permissible limits of comparative advertisements.

– Justice Vibhu Bakhru, Judge, Delhi High Court

Table of Contents

• Table of Cases
• Introduction
• Advertising as a Right
• Reputation and Goodwill
• Advertising and the Statute
• Comparative Advertising – The Law How It Developed
• Who Succeeded and Who Did Not
• Comparative Advertising – Relevant Considerations
• Identification of the Competitor
• How Courts Have Viewed ASCI: The Self Regulator
• Miscellaneous
  Appendix
  Subject Index