‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What ”social” psychologist see as information to be processed . . . sigh . . . McQuarrie and Phillips see as situated and contextualized visual rhetoric, visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand. This is a book that anyone who really wants to understand advertising should buy, read and keep handy.’ –Thomas C. O’Guinn, University of Wisconsin-Madison
Additional information
BINDING
Hardcover
AUTHOR
Barbara J. Phillips, Edward F. McQuarrie
EDITION
2016
ISBN
9781785365416
PUBLICATION
Edward Elgar Publishing Ltd
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