This book is designed as a core textbook for students specialising in marketing and as a reference for marketing professionals. The book builds on the success of its earlier editions and continues to have well-developed frameworks, statistical validation and practical application.
Additional information
BINDING
PAPERBACK
AUTHOR
C. Anandan, M. Prasanna Mohan Raj
EDITION
2025
ISBN
9788182094307
PUBLICATION
Vijay Nicole Imprints Pvt Ltd
Reviews
There are no reviews yet.
Be the first to review “Product Management by C. Anandan, M. Prasanna Mohan Raj” Cancel reply
Reviews
There are no reviews yet.