Cases in Marketing by Rishikesh Padmanabhan, Chandrasekar KS
₹325.00
Cases in Marketing by Rishikesh Padmanabhan, Chandrasekar KS
Description
A case stydy book designed for postgraduate management students. Has case studies on market research, pre-purchase needs, segmentation strategies, sales promotion, cross selling, USP, sales forecasting, delivery channels, customer interaction and CRM…
Additional information
| BINDING | PAPERBACK |
|---|---|
| AUTHOR | Rishikesh Padmanabhan, Chandrasekar KS |
| EDITION | 2025 |
| ISBN | 9788182094758 |
| PUBLICATION | Vijay Nicole Imprints Pvt Ltd |
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