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Comparative Advertising: Law & Practice by Chander M. Lall – 1st Edition 2024
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Comparative Advertising: Law & Practice by Chander M. Lall – 1st Edition 2024
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Description
Table of Contents
- Table of Cases
- Introduction
- Advertising as a Right
- Reputation and Goodwill
- Advertising and the Statute
- Comparative Advertising – The Law How It Developed
- Who Succeeded and Who Did Not
- Comparative Advertising – Relevant Considerations
- Identification of the Competitor
- How Courts Have Viewed ASCI: The Self Regulator
- Miscellaneous
Appendix
Subject Index
Additional information
| BINDING | Hardcover |
|---|---|
| EDITION | 2024 |
| ISBN | 9788119868094 |
| PUBLICATION | EASTERN BOOK COMPANY |






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