Mastering Creativity in Organizations by Andres Hatum – Edition 2017

Description

Andrés Hatum’s book is essential for anyone interested in the topics of creativity in organizations and talent management. The topics are very timely (such as collaborative talent, new forms of organizations, among others). It is full of great examples, photos, and suggestions that make it easy and fun to read.’
–Akram Al Ariss, Toulouse Business School, France

‘This book focuses on a very timely issue that is relevant to almost any organization across the world: how to master organizational creativity. Andres Hatum opens up and structures insights on organizational creativity that previously were scattered across the disciplines of psychology, sociocultural studies and its subdisciplines. He offers a rare blend of theory and practice, drawing on the very lively cases of FC Barcelona, Cirque du Soleil, elBulli, the Creative Factory and others to argue how creativity fuels the innovation pipeline. I highly recommend this very entertaining book which is the culmination of decades of work!’
–Manuel Hensmans, Brussels School of Economics and Management, Belgium

‘The new book by Andres Hatum offers a very useful examination of what is arguably the most important competitive advantage in the 21st century – innovation. For a company to succeed in domestic or international competition, it has to be able to adjust to rapidly changing conditions and also to create new products, services, ways of doing business, etc. As Professor Hatum points out from the very beginning of his analysis, the focus is on how organizations can meet this challenge. The examples from around the world rather than just in the United States provide another very valuable perspective on innovation in the 21st century.’
–Robert Grosse, Thunderbird School of Global Management