Marketing & Services Management by Sheela Margaret

Description

Indian markets have seen a paradigm shift in the way business is carried out. This is one of the significant change globalization has brought. It has contributed to the Indian market in a more positive way. The Indian markets have adopted the changes well and are immensely challenging the business world with their innovative strategies to attract young entrepreneurs both in the domestic and international markets.

These changes have also altered the country’s growth. In this journey of changing economy, it is vital for the future generation to be aware of the transitions in the concepts of marketing and service management and the innovative methods for the success of the business.