Handbook on Ethics and Marketing by Alexander Nill

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Handbook on Ethics and Marketing by Alexander Nill

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Handbook on Ethics and Marketing by Alexander Nill

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SKU: 9781781003428 Category:

Description

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Additional information

BINDING

Hardcover
AUTHOR

Alexander Nill
EDITION

2015
ISBN

9781781003428
PUBLICATION

Edward Elgar Publishing Ltd

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